A photo is a great tool to capture memories, however in today’s era where we live overwhelmed with the amount of digital pics around us, a printed photo has its own importance.

Our client is a seasoned player in the photography industry in developing devices that do instant capturing & printing of photos. It is about one such product of client, where it also provided an app along with the product, for letting users interact with their camera-printer. The app enabled user for editing the currently captured moment or even any image previously existing in the phone’s memory. The app was also meant to command instant printing of the image.

However the app was not functioning properly the way it was needed to be, generating negative perception about it in its users. Pragmatyc helped client addressing the issue by rejuvenating their existing app, resulting in tremendous increase in user engagement.